MINISO

Since its foundation in 2013, MINISO has stood for trendy lifestyle products at affordable prices - from cosmetics to toys. Under the motto ‘Life is for fun’, MINISO cooperates with iconic brands such as Sanrio and Disney and thus appeals to a young audience. Since 2015, the company has expanded globally and now operates over 6,800 shops in more than 100 countries, including Germany, the USA, the UK and many more.