INTERNATIONAL WOMEN’S DAY Boux Avenue supports chosen charities dedicated to supporting women’s health from top to bottom. From Friday 6th to Sunday 8th March 2026, in support of International Women’s Day, Boux Avenue will be donating 10% of sales from their Softest Ever Collection to their charity partners CoppaFeel! and The Eve Appeal, continuing their mission to look after women's health from top to bottom.
Customers can also donate to these important charities at the till point all year round. The Softest Ever Collection, is the perfect new capsule collection for those who prioritise comfort! Available now in all 27 stores and online at Bouxavenue.com, this sumptuously soft collection offers fabric that feels like a second skin, where comfort has never felt so heavenly. In sizes 6 to 18 and XS-L, with selected bras available up to a G-cup for an impeccable fit, this pure comfort collection is accessibly priced from £14.00 to £35.00. What makes the collection extra special is that it will be benefiting these partner charities during this International Women’s Day period.