The spring campaign by BYTOM continues the story of moments that give life meaning, mindfulness, and the energy that builds relationships with the world and with others. Brotherhood and intergenerational connection — the brand’s fundamental values — become the natural starting point for a narrative about the art of tailoring, bespoke suits, and a tradition rooted in heritage and timeless class.
The Spring/Summer 2026 collection presents a cohesive vision of timeless elegance, grounded in the finest tailoring traditions and enriched with lightness of form and modern dynamism. The new collection stands out for its unique fabric quality, variety of cuts, and subdued color palette featuring deep browns, greens, burgundy, and various shades of blue. Glen check patterns, refined plain fabrics, and thoughtfully composed monochromatic looks highlight the silhouette’s structure and the mastery of tailoring details, giving the collection a consistent and elegant character that reinforces the brand’s identity.
“All it takes is letting the world know that we are able to truly see it, and suddenly one gesture, one glance creates an energy that draws people in,” says Marcin Dorociński, the brand ambassador, in the latest campaign film.