Cropp launches the new season with a campaign that tells a story about what is close and real.
The streets we are on is a story about everyday routes, familiar places, and the moments between leaving home and coming back. It’s about the streets we pass every day — the ones that naturally become part of who we are.
It’s the neighborhood benches, bus stops, courtyards, and local shops that form the backdrop for relationships, conversations, and shared experiences. The brand highlights that there’s no need to look far — life happens here and now, in familiar places that connect people and build a sense of belonging.
The streets we are on is a manifesto of unfiltered everyday life: the pace of the city, spontaneous moments, and ordinary situations that matter most. Cropp encourages us to see our surroundings from a new perspective — because the streets we walk say more about us than we think.